Bella G., Photographer for Taco Bell Global Brand Creative, got her first camera at 15!
“Instead of having a Quinceanera, my parents bought me a camera as my birthday gift. I realized how much I loved capturing moments for other people and that’s where my passion for photography started. At the same time, music was a big part of my life as I was going to concerts every weekend. I ended up bringing my camera to these events and started taking photos for fun.”
Photographs by Bella G.
Not long after Bella started bringing her camera everywhere, she joined her university’s public relations organization which gave her the ability to showcase her work on a larger scale. During this time, she started her own photography business, taking wedding, graduate and family photos. Remember her passion for music? Well Bella ended up growing her photography business to taking pictures for artists at their concerts. This actually ended up helping her in her current role at Taco Bell as a Photographer.
As a self-proclaimed Taco Bell stan from before she was born (her mom used to eat Bean & Cheese burritos from Taco Bell all the time during her pregnancy!), she had always wanted to work at The Bell.
“I always had a dream about working at Taco Bell as I really looked up to Erika P. (Manager, Entertainment & Sports Partnerships) and all the work she did for social. But, after graduating during the pandemic, I ended up staying at home, ordering Taco Bell and shooting my own version of Taco Bell content that I shared on my Instagram. I also ended up taking my graduation photos at a Taco Bell to which Taco Bell reached out and asked if they could share my photo on their account. It was the BEST day ever. Because of that post, Hannah B. (Senior Analyst, Producer Creative Services) and Matt P. (Head of Social & PR at KFC) connected with me with the Taco Bell design team who needed a photographer. Just a couple months later, I ended up freelancing for them and then got hired on full-time. Here I am almost 5 years later!”
Since coming to The Bell in 2020, Bella has been able to combine her passion for photography, concerts and tacos together.
“The last hot sauce collaboration we did was one of my favorite projects to work on as I got to photograph a famous artist. I also got to go to New York for an album release party of another artist and shoot not only the Taco Bell truck, but the concert as a whole. So, yes being able to work with artists outside of work and then doing the same for big brand moments with Feed The Beat artists is really cool.”
Photographs by Bella G.
It’s no doubt that Bella exemplifies Restless Creativity, Taco Bell’s Brand Principle that states Tacos feed the entrepreneur in all of us! She’s able to bring new perspectives of creativity to both her roles personal and professional photography roles.
"I’m Gen Z, which is the core audience for Taco Bell. So I'm able to bring that perspective of how I think my generation would want Taco Bell menu items to show up in a creative and craveable way. From format to style, I get to apply what I do with my personal work, but in Taco Bell campaigns.”
Bella’s story is a testament to the power of following your passions and staying true to your creative instincts. We’re excited to see how she continues to redefine what it means to be restlessly creative at The Bell!