Taco Bell and Los Angeles Rams WR Davante Adams brought the heat for fans with Davante’s House at SoFi Stadium – a first look at his iconic home
TLDR:
Rams’ season opener with Davante’s House, a fan-first, immersive experience that brought his iconic home to life at SoFi Stadium, which is known by fans as the Rams House.
To celebrate the ‘open house,’ select attendees at SoFi Stadium for the Rams vs. Houston game were able to walk through a Davante Adams’ inspired house and even score custom slippers. Fans not in attendance have the opportunity to snag the limited-edition merch when it hits the Taco Bell app for a Tuesday Drop on September 23*
From starring in his first Taco Bell commercial featuring his very own “in-home” Taco Bell in 2022 to having it “listed” on Opendoor when he left Las Vegas, Davante Adams and Taco Bell have consistently turned bold ideas into moments that fans can't get enough of.
Assets for Davante’s House can be found here.
Irvine, Calif. (September 8, 2025) – Taco Bell and Los Angeles Rams Wide Receiver Davante Adams kicked off the Rams’ season opener in style yesterday by opening the doors to Davante’s House in an unexpected way. The immersive takeover transformed an area of SoFi Stadium, the home of the Los Angeles Rams, and gave fans an experience unlike anything they’d seen on game day before.
What began as the viral Taco Bell inside Davante’s Vegas digs – featuring a built-in Taco Bell and star Team Member Todd – evolved into an in-person takeover of part of one of the football's largest stadiums, where thousands of Rams and Taco Bell fans, including five lucky Taco Bell Tuesday Drop Rewards winners, got to step inside the iconic house they’d only dreamed of.
“Davante’s House at SoFi Stadium is the kind of bold, over-the-top idea we live for at Taco Bell,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell. “We went from putting a Taco Bell in his house to turning that wild idea into a real-life fan playground. This partnership with Davante has always been about playing bigger, being bolder, and creating fun, unexpected moments for both our fans.”
Welcome to Davante’s House
Tens of thousands of fans rushed into SoFi Stadium during the Los Angeles Rams’ season opener, feeding off the vibrant atmosphere rippling through the Rams House and Davante’s House – celebrating his new home in Los Angeles in true Taco Bell fashion. Eager visitors flocked to the front door dubbed 1717, a nod to Davante’s iconic jersey number, packed with surprise moments, including a putting green and Taco Bell golf cart, built just for them.
Upon entry, guests were welcomed into a memorabilia-filled room, featuring a variety of items and highlights that celebrate Davante’s career.
As fans made their way to the heart of the house, they were met with a surreal scene: a full Taco Bell counter right in the living room, manned by none other than Todd – the legendary “Team Member” himself behind the register. Phones flew out as guests lined up for selfies and kicked back on the couch with the game streaming live on the flat screen TV.
Every corner of the house revealed unexpected touches – from house sitters holding it down while Davante was playing on the field to scribbled wi-fi passwords, DA-monogrammed towels, good luck notes signed “Love, Todd,” and more.
And of course, no visit to Davante’s crib was complete without a stop in his walk-in closet, which was a full-on fan frenzy. Decked out with pieces from his own personal collection, hypebeasts and fans alike swarmed for a look at his signature style – plus, first dibs on limited-edition house slippers.
Catch The Merch Drop: Davante Style
The exclusive Davante’s House merch capsule was a touchdown with fans, featuring everything from Taco Bell purple house slippers and rally towels to collectible keychains. For those who missed out, Taco Bell is giving Rewards Members a second chance to score. Download the Taco Bell app for an exclusive Tuesday Drop on September 23 from 2pm – 3pm PT, featuring the slippers from the capsule only for Rewards Members*. Quantities are limited – so get in the game before the final whistle blows.
Now that fans have seen Davante’s world, it’s time to take a bite out of it. As part of Taco Bell’s Fan Style, an in-app experience that lets Rewards Members create, name, and share their creations**, you can score the Davante Style Crunchwrap Supreme – add chipotle sauce, no tomatoes – exclusively in the Taco Bell app. Try his home-style favorite now.
The Taco Bell x Davante Playbook
Born from Davante Adams’ genuine love for Taco Bell, the partnership has continued to evolve in bold and unexpected ways since its launch in 2022. From naming Adams a “franchise player,” to unveiling the Taco Bell x Davante Opendoor listing – an exclusive way for fans to step into his world – the collaboration now enters its next chapter with an immersive experience inspired by Adams’ own home. The Taco Bell x Davante Playbook is all about shaking things up. From surprise drops to real-life experiences like Davante’s House, the partnership is here to break the mold and create fun, fresh, and authentic memories for the fans.
“From day one, teaming up with Taco Bell has been a game-changer,” says Davante Adams. "It's more than just a partnership – it's about creating something unique that feels authentic to myself and Taco Bell. Bringing innovative ideas and one-of-a-kind experiences to life with such an iconic brand has been incredibly fun and special.”
About Taco Bell Corp.
For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.
About Los Angeles Rams
The Los Angeles Rams – Los Angeles' original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination owned, being developed and operated by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.
* NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. The Taco Bell x Davante’s House Slippers Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S. & D.C., 16 years of age or older. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 9/23/25. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Five Hundred (500) Prizes: One (1) pair of Sponsor-specified Limited Edition Taco Bell x Davante’s House-branded Slippers (one size). ARV: $30 each. Total ARV of all Prize: $15,000. Limit one (1) Prize per person, email address or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 9/26/25 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules and Taco Bell’s Privacy Policy. Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.
** Limited time offer. Must be a Taco Bell Rewards program member, signed into your account on the Taco Bell mobile app. Restrictions and limitations apply. See Fan Style Terms & Conditions at ta.co/terms + tacobell.com/legal/fanstyle-terms for details. When sharing, disclose that you earn points if your Fan Style is purchased on the Taco Bell mobile app. Void where prohibited.